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  <url>
    <loc>https://www.ogturpin.work/about</loc>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.ogturpin.work/papers</loc>
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    <lastmod>2025-04-29</lastmod>
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  <url>
    <loc>https://www.ogturpin.work/projects/eye-tracking-study-with-the-cooper-hewitt-museum</loc>
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    <priority>0.5</priority>
    <lastmod>2022-05-09</lastmod>
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      <image:title>Projects - Eye Tracking Study with the Cooper Hewitt Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/50d502ef-570e-4967-912b-e311d1a56d51/Screen+Shot+2022-05-09+at+9.41.58+AM.png</image:loc>
      <image:title>Projects - Eye Tracking Study with the Cooper Hewitt Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/85575851-90f6-405b-9cb6-c6aa5b3d64d1/Screen+Shot+2022-05-09+at+10.47.36+AM.png</image:loc>
      <image:title>Projects - Eye Tracking Study with the Cooper Hewitt Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/d4cffb4d-ad35-4b46-91d2-98ec0ed3b56a/design-topic-mockup-high.gif</image:loc>
      <image:title>Projects - Eye Tracking Study with the Cooper Hewitt Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/af2d6f31-f856-45be-8eb8-f971b5889736/Mockup-high.gif</image:loc>
      <image:title>Projects - Eye Tracking Study with the Cooper Hewitt Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/f250d370-d500-4034-ae86-55c1f9a8f9dc/Screen+Shot+2022-05-09+at+10.18.14+AM.jpg</image:loc>
      <image:title>Projects - Eye Tracking Study with the Cooper Hewitt Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/10a55179-72cc-4b3b-b202-bfbedc0df8dd/Screen+Shot+2022-05-09+at+10.40.50+AM.png</image:loc>
      <image:title>Projects - Eye Tracking Study with the Cooper Hewitt Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/42013b7a-5695-4c02-aaf2-dc0483bb5887/Design+Topics++Cooper+Hewitt%2C+Smithsonian+Design+Museum.jpg</image:loc>
      <image:title>Projects - Eye Tracking Study with the Cooper Hewitt Museum - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ogturpin.work/projects/web-analytics-study-usa-rugby</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/d4da0788-4774-4c0a-8486-5e07a0854310/images.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/99d72da0-3052-47c7-bf48-e4c2e6dff7a9/google+analytics.jpg</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/c7d0d0d1-c25d-4cd2-ada5-ddd32ea683a6/Screen+Shot+2022-03-20+at+8.23.36+PM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/16dc34ce-fc8c-4047-9379-43ffb5da5937/Screen+Shot+2022-03-20+at+8.24.22+PM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/686c1e5a-c1d4-4d01-9052-b5e0a5c0a20d/Screen+Shot+2022-03-21+at+10.21.11+PM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/184ff2f5-1985-4486-a4b7-cee1ce408f48/Devices+%28all+vs+financial%29.jpg</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Figure 1: Device usage breakdown between potential financial supporters vs. all users</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/f0fa0423-c379-4ec5-80e9-1040194a3c8e/Screen+Shot+2022-03-21+at+7.29.49+PM.jpg</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/c6c03b9b-f65e-41ab-989e-329eaedb07af/Browsers+%28all+users%29.jpg</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/6f36f2b6-1b7d-47f4-b89c-138129b0d131/Screen+Shot+2022-03-21+at+6.50.33+PM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Figure 7. Heatmap of users’ clicks homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/02459096-241d-482b-83d8-559afaf705f0/Browsers+%28financial+supporters%29.jpg</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Figure 4. Browser usage breakdown between financial supporters vs. all users</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/9f4f1b5f-924b-43ed-9f87-62231ec143fd/Screen+Shot+2022-03-21+at+11.12.42+AM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Figure 2. Broken Donate link on mobile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/2afe9e49-d931-45f4-8f69-d4c99deee09e/Screen+Shot+2022-03-21+at+4.13.17+PM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Figure 6. Top 10 pageviews on the top; pageviews for the Philanthropy subpages on the bottom</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/13131583-254d-408f-a539-a58d2de9c1f0/Screen+Shot+2022-03-21+at+7.24.34+PM.jpg</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/08936bff-0d20-46b6-8d2b-21ba0b468511/Screen+Shot+2022-03-21+at+11.16.06+AM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Figure 3. Redundant subcategories under Philanthropy section that are also hidden within the hamburger menu on mobile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/0b7fe9e9-52d8-494b-909d-ff2639e10d88/slow-load-time.gif</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Figure 5. Hotjar session recording of a slow load time on Google Chrome</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/057038d1-be30-4d80-9221-404f61464e7b/Screen+Shot+2022-03-21+at+4.12.53+PM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/ad679097-5b3a-4f5b-ac7a-d0ce6e17458b/Screen+Shot+2022-05-04+at+3.29.19+PM.png</image:loc>
      <image:title>Projects - Web Analytics Study for USA Rugby - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ogturpin.work/projects/audio-walking-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/dbcb1ffe-b5ab-4599-a9a7-e15879cf8efb/Screen+Shot+2022-08-18+at+7.13.02+PM.png</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/d33d86c0-b310-4a0a-88a3-c36ef19ee386/Screen+Shot+2021-12-30+at+2.44.33+PM.png</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/a9fcc5b9-04f8-4b1c-8e4b-f3ac8959fe0c/User+Journey+Map+-+Jane.jpg</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Figure 4. Jane’s user journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/cd128199-7725-4e10-b031-5bde816d5eeb/Kim+Persona+.jpg</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Figure 1. Persona of Kim - “The Globetrotter”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/2e98dff9-98cb-488e-9aa1-b26dda7a816e/Jane+Persona+.jpg</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Figure 3. Persona of Jane - “The City Newcomer”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/9d7530d0-6acf-4ccd-b9e2-d063c37a62de/User+Journey+Map+-+Kim.jpg</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Figure 2. Kim’s user journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/d61709b9-6267-4761-8b50-e37946e65ce9/Group+179.jpg</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Figure 5. Images taken from storyboard sessions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/7e50c7b4-bcd2-4be9-8e3c-39d8b254631a/Screen+Shot+2022-02-11+at+3.30.25+AM.png</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/36ce89f8-0995-4d31-9eed-598ffd4166d0/Screen+Shot+2022-02-11+at+3.24.11+AM.png</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/6990cc0f-145b-4a28-a3c4-84566a6d1168/Screen+Shot+2022-02-24+at+1.15.08+AM.png</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/ef34181b-1115-457d-93e1-cce47f0c5ca6/Screen+Shot+2022-02-11+at+3.26.15+AM.png</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/68ef50c6-77ef-4256-bf7f-bcdac603dd95/Group+175+%281%29.png</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/ff979440-1f11-4563-9881-7779458e2c10/Image+from+iOS+%282%29.jpg</image:loc>
      <image:title>Projects - Mobile Design for Audio Walking Experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ogturpin.work/projects/say-it-with-an-emoji</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/0ac2426a-de48-4ac9-bd2c-83df561d412e/Group+146.png</image:loc>
      <image:title>Projects - Visualizing Sentiment Through Emojis - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/19f9abde-bca4-4f57-8fe5-e9f28e593fe0/image-16.png</image:loc>
      <image:title>Projects - Visualizing Sentiment Through Emojis - Make it stand out</image:title>
      <image:caption>Figure 3. Third design iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/fc3f373e-aa1a-404d-a05b-796a5213e607/image-14.png</image:loc>
      <image:title>Projects - Visualizing Sentiment Through Emojis - Make it stand out</image:title>
      <image:caption>Figure 1. First design iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/6a83267f-eaf2-4d58-99b9-78d0a709a38b/image-15.png</image:loc>
      <image:title>Projects - Visualizing Sentiment Through Emojis - Make it stand out</image:title>
      <image:caption>Figure 2. Second design iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/dee62fe9-80af-43ab-aeeb-39fa86dbb4dc/image-17.png</image:loc>
      <image:title>Projects - Visualizing Sentiment Through Emojis - Make it stand out</image:title>
      <image:caption>Figure 4. Fourth design iteration</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ogturpin.work/projects/digital-analytics-for-dpoen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/dc8b40b6-3f9e-47c8-baca-bb0792ad3dd0/smartmockups_kxp5kt8m.jpg</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624838007792-UXKST9GX55TGEHP3GER3/Sessions+over+time.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 1. Sessions by month</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/059c8eac-16e8-4780-8431-5a6587c9cacb/Screen+Shot+2022-01-17+at+5.24.53+PM.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 2. Traffic by source/medium</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624885857110-5XFCLOGS2R9UDEQ7UK5E/SAA.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 3. SAA ad campaign traffic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624893691188-F04A1SNF8DR9SRWVJ8VQ/JPEG+image+as+header.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 5. Static image as page header</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624893538218-ID787134M2L2HJUTUZRQ/Pageviews.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 4. Unique Pageviews, Avg. Time on Page &amp; Bounce Rate by Page Title (May 21 - June 19, 2021)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624889153187-C6WVOKJF4RFOT435PQ55/Social+Media+Breakdown.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 8. Social media KPIs by platform</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624890370099-2G6C4CTPRAT56KGGP0L8/Tweet+timeline.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 10. Engagements and number of tweets over time</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624891020914-PBWJT6UP9XT3NC00YGL1/Screen+Shot+2021-06-28+at+10.36.23+AM.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 11.2. Least engaged tweets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624890999075-LQ4PU9C95C0EXVPH7X74/Screen+Shot+2021-06-28+at+10.36.11+AM.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 11.1. Most engaged tweets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1624890149703-VC12PU6QM9DJOITEY9FP/Twitter+engagements.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Figure 9. Engagement type by tweet</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/9e0d07be-f4ec-45c2-b18c-6f411b69b6f0/Screen+Shot+2022-03-27+at+2.28.23+PM.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/6ab386b1-c22c-440a-b0c8-bc9a12ab3069/Screen+Shot+2022-03-27+at+2.10.35+PM.png</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/395ccedc-cbe2-43ce-99a1-92cd08db4478/Screen+Shot+2022-03-27+at+2.37.10+PM.jpg</image:loc>
      <image:title>Projects - Digital Analytics for the DPOE-N - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ogturpin.work/projects/mural-routes-usability-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/705e1c7f-7409-4301-9c96-ebbb72c10cc2/Screen+Shot+2022-01-03+at+1.45.47+PM.jpg</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620402261255-FYHMT2T9KSPZNU9HITHA/Picture1.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Figure 1. Breakdown of participants</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620410477370-FJYWJNX12POTYT6K15YQ/smartmockups_koemicbj.jpg</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Figure 5. Redesigned global navigation with drop-down menus</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620410337264-U7VAQ9WHP1FSLP7H0APD/Finding+2-+Site+Hierarchy.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Figure 4. Unclear global navigation categories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620407880577-KV3RLDM81GB9RDKWMP28/smartmockups_koeky1yk.jpg</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Figure 2. Carousel on Home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620411178827-JAOP1MAPDVISACNSS8IM/smartmockups_koemx06a.jpg</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Figure 7. Become a Member page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620410544668-ZJRDB81WGOOZ4US3D5A4/Recommendation+2-+Site+Map.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Figure 6. Revised site map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620408332710-ED5TK8X7H2JOXZI0U4TA/smartmockups_koel8is0.jpg</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Figure 3. Redesigned Home page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620438582068-RBEGT935RZAGFVBDS5EF/smartmockups_kof39cd2.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Figure 8. Redesigned Become a Member and Donate pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/9ac520c5-ed34-4622-ab51-061f75d19313/Screen+Shot+2022-03-24+at+8.51.35+PM.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Create a more robust donation page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/de4b1cf0-395a-4cd3-8943-5ae72ef0dba0/Screen+Shot+2022-03-24+at+8.58.44+PM.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/271ad89e-c808-49f9-b7a9-3696732f0855/Screen+Shot+2022-03-24+at+8.53.58+PM.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1620412705129-5VPWCASJ71OBBWU77BKV/Screen+Shot+2021-05-05+at+12.31.44+PM.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/2e169ab0-5888-4c2a-846d-d7e1e8fc920b/Screen+Shot+2022-03-24+at+8.48.45+PM.png</image:loc>
      <image:title>Projects - Usability Evaluation for Mural Routes</image:title>
      <image:caption>Add drop-down menus to their global navigation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.ogturpin.work/projects/nycparksredesign</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/703a0ca0-59c5-4ab4-a4d6-1472856fcec9/Screen+Shot+2022-01-03+at+1.40.45+PM.jpg</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/94e2826d-8f1f-493d-aa86-eeaa0297a7de/Screen+Shot+2021-12-29+at+3.14.19+PM.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/6d50b38a-1c41-4072-af68-8b82d6251913/Screen+Shot+2021-12-27+at+8.52.00+PM.jpg</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 1. Snapshot from Comparative Analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1607222737817-R0HEWEGWJXJUXNBKLJJX/Screen+Shot+2020-12-05+at+5.16.08+PM.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 2. User Journey Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1607650221908-K80TC6X6FUMIJVR2ZV69/Group+125.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 3. Rapid Prototype</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1607651440776-S5TVNVMFT93F8BJZO8AR/Group+167.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 4. Original Site Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1607651583885-6H1J2PKYD0XL5B7PTRL0/Group+169.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 5. Revised Site Map</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1610237852187-6IOZ2RJ30VG1UVDNTFWB/operating+statuses+page.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 8. Operating Statuses Page Prototype Redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1610237807738-ZAJZ36SAWHZ3CTYLGOLK/Banner.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 6. COVID-19 Alert Banner Prototype Redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1610237886185-ZE1R1UXUGZ0N1Q9J194T/comments.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 9. ‘Is this information accurate?’ Prototype Redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1610237828478-DAOUY41913IA09851A7P/Landing+Page.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 7. COVID-19 Landing Page Prototype Redesign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/1610237211408-VBIHTTEDTQMDUPWXHAFB/Group+132.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 10. User Flow Wireframes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/6db1f1e7-6bd0-4821-abdc-8f7a5f750477/Group+123.png</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 14. Mobile Redesign Comparison</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/6e745d5b-5d7b-439c-b125-edf24d9771d5/Mock-up+mobile+no+browser.jpg</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 13. High Fidelity COVID-19 Landing Page: Mobile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/dd9006a5-004a-4642-b653-e5160d5d3c2a/MacBook%2BPro%2B16%2B%2528Heavier%2Bshawdow%2529.jpg</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 11. High Fidelity COVID-19 Landing Page: Desktop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fc5a5c1be9b6939512b319b/e8b0511b-985c-4868-b3e7-854707dfb78e/iPad+Pro+Mockup+copy.jpg</image:loc>
      <image:title>Projects - Redesign of NYC Parks COVID-19 Toolkit</image:title>
      <image:caption>Figure 12. High Fidelity COVID-19 Landing Page: Tablet</image:caption>
    </image:image>
  </url>
</urlset>

